Psst...YouTube is HUGE

A few months ago, I read a statistic that surprised me a little. YouTube reported that more than 1 billion unique users visit the video-sharing website every month. ONE BILLION.

 The sheer size of that number is staggering; that was part of why I was surprised. The other reason is that, with the ability to post short videos added in recent months to such popular social media as Instagram and Twitter, I thought YouTube's popularity might be waning a bit. Apparently that's not the case!

A couple of other facts from YouTube reinforce why colleges and universities — and anyone else trying to reach an audience with its message — should have the video behemoth in their toolkit:

• One hundred hours of video are uploaded to YouTube every minute. Every minute!
• YouTube reaches more adults ages 18-34 in the United States than any single cable television network. That's pretty powerful evidence that video is shifting from traditional media (TV) to online.

And one more fact to throw in the mix: You need a budget of $0 to set up a YouTube channel for your organization.

(Photo from Microsoft Office Images)
(YouTube logo courtesy of YouTube)

More than 1 billion unique users visit YouTube each month - See more at: http://www.activecommunities.com/blog/top-10-social-media-stats-to-watch-2013/#sthash.nnO9Z2ja.dpuf

More than 1 billion unique users visit YouTube each mont - See more at: http://www.activecommunities.com/blog/top-10-social-media-stats-to-watch-2013/#sthash.nnO9Z2ja.dpuf

More than 1 billion unique users visit YouTube each mont - See more at: http://www.activecommunities.com/blog/top-10-social-media-stats-to-watch-2013/#sthash.nnO9Z2ja.dpuf