A few stats on social media use

I knew when I decided to write on social media and higher education in my blog that I would have no shortage of source material — a big plus — but I found immediately that searching for, reading and analyzing information easily could take hours a day. So some posts will be longer and more in depth than others, which will be shorter bits of information...like today's.

Quirky/interesting/astounding statistics on social media use abound. Here are a few:

• Facebook says that between 88 million and 100 million of its U.S. users log in every day during the prime TV viewing hours of 8-11 p.m. — and they are engaged. During last week's NFL season kickoff, more than 8 million users posted 20 million-plus likes, comments and shares on Facebook.
• Forty million photos are uploaded to Instagram every day.
• Experian Marketing Services reported earlier this year that in the United States, 16 minutes out of every hour online is spent on social networking and forums — a quarter of the average user's time. So if you're online looking for your current students/future students/alumni/donors, that's where they are, and where you need to be as well.

(Photo from Microsoft Office Images)